Tony Schwartz publishes negative Trump story, Trump hires him

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On February 11, 1985, the cover of New York magazine features a familiar character in an unfamiliar light: Donald Trump, unshaven and sweaty. Today’s cover story is “A Different Kind of Donald Trump Story” by Tony Schwartz.

Schwartz’s piece portrays Trump as a greedy building owner, unafraid to tear down the guy who has nothing if it means he gets a little more. It tells the story of Central Park South, where Trump is trying (and failing) to evict occupants who live in rent-controlled and rent-stabilized apartments. His efforts are going so poorly that his next idea is to fill the building with homeless people until the tenants leave.

Despite the context of the article, Trump loves the attention from the magazine. He frames it and hangs it in his office, alongside more flattering covers. He even sends a letter to Schwartz, thanking him and adding “Everybody seems to have read it.”

Trump didn’t fit any model of human being I’d ever met. He was obsessed with publicity, and he didn’t care what you wrote… Trump only takes two positions. Either you’re a scummy loser, liar, whatever, or you’re the greatest. I became the greatest. He wanted to be seen as a tough guy, and he loved being on the cover.

Tony Schwartz

By the end of the year, Trump hires Schwartz to write his first book, The Art of the Deal. Speaking of his work for Trump years later, Schwartz says “I put lipstick on a pig.”

External Sources

The New Yorker (Archived)

Google Books

Photo: New York Magazine

May 20, 2021

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Dates on Trump File reflect when something happens, not when it’s first reported.

On February 11, 1985, the cover of New York magazine features a familiar character in an unfamiliar light: Donald Trump, unshaven and sweaty. Today’s cover story is “A Different Kind of Donald Trump Story” by Tony Schwartz.

Schwartz’s piece portrays Trump as a greedy building owner, unafraid to tear down the guy who has nothing if it means he gets a little more. It tells the story of Central Park South, where Trump is trying (and failing) to evict occupants who live in rent-controlled and rent-stabilized apartments. His efforts are going so poorly that his next idea is to fill the building with homeless people until the tenants leave.

Despite the context of the article, Trump loves the attention from the magazine. He frames it and hangs it in his office, alongside more flattering covers. He even sends a letter to Schwartz, thanking him and adding “Everybody seems to have read it.”

Trump didn’t fit any model of human being I’d ever met. He was obsessed with publicity, and he didn’t care what you wrote… Trump only takes two positions. Either you’re a scummy loser, liar, whatever, or you’re the greatest. I became the greatest. He wanted to be seen as a tough guy, and he loved being on the cover.

Tony Schwartz

By the end of the year, Trump hires Schwartz to write his first book, The Art of the Deal. Speaking of his work for Trump years later, Schwartz says “I put lipstick on a pig.”

External Sources

The New Yorker (Archived)

Google Books

Photo: New York Magazine

NOTE FROM TF

Some files are incomplete as the site is still young and Trump world moves fast. Please use the source links to read further if a topic interests you or if you doubt its authenticity. I plan to go back and build on every file in the future.

If there is content you’d like to add context to or something that should be corrected, please contact us by clicking here or email us at trumpfile@protonmail.com

Support The Site:

Donate Today

Donate Monthly

Keep Reading

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